This article aims at analyzing how and why people code-switch on the radio and on TV in Brazil. After expanding on some salient features of the linguistic varieties present in the corpus, namely Caipira and Standard Brazilian Portuguese, I investigate the sociolinguistic landscape of Brazil in order to understand the relevance of such topic. After that, I analyze two interviews broadcast on the radio and on TV, identifying the occurrences of code-switching and alignment between the speakers, in Caipira or Standard Brazilian Portuguese. I argue that the speakers in the corpus use code-switching strategically to index their multiple identities and that phonological code-switching does not entail syntactic code-switching, and vice-versa. I also highlight that linguistic alignment may be used by speakers to index a more cooperative or belligerent disposition. Finally, I claim that speaker-centered frameworks are more accurate to capture these linguistic practices.

Code-switching, speech alignment, language ideologies, Brazilian Portuguese, sociolinguistics.